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Manual básico para Call Centers y Telemárketing [Basic Manual for Call Center and Telemarketing]
La comercialización en la sociedad de la información [Marketing in the Information Society]
By: Germán Augusto La Rota Osorio
Narrated by: Leonardo Bravo Bernal
Length: 3 hrs and 4 mins

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Manual básico para Call Centers y Telemárketing [Basic Manual for Call Center and Telemarketing]

By: Germán Augusto La Rota Osorio

Narrated by: Leonardo Bravo Bernal

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Summary

En esta primera parte del Manual Básico para Call Centers y Telemárketing, se tratan—como ya se mencionó—los aspectos más importantes relacionados con los call centers para contribuir a perfeccionar su gestión administrativa y dar a conocer los estudios preliminares que deben llevar a cabo quienes deseen montarlos.

Todas las unidades de producción, los call centers son el resultado de una larga evolución en donde el desarrollo de la teleinformática, de los sistemas y la electrónica aportan sus hallazgos.

La comunicación telefónica entre quienes necesitan un producto y quienes lo ofrecen, evoluciona a partir de la información que daban las secretarias y las recepcionistas, naciendo el telemercadeo que se convierte en una herramienta que incrementa el volumen de las ventas al bajar sensiblemente los costos de comercialización.

Please note: This audiobook is in Spanish.