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Summary

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world’s leading brands and disruptive start-ups, this audiobook explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: Boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. 

Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the "Eight Deadly Sins of Stasis". Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation - an audiobook every manager, executive, and ambitious employee will want to listen to.

©2020 Vivek Wadhwa, Ismail Amla, and Alex Salkever (P)2020 Vivek Wadhwa, Ismail Amla, and Alex Salkever

Critic reviews

“This timely book reminds us that innovation is agnostic about where it’s created.” (Satya Nadella, CEO, Microsoft)

What listeners say about From Incremental to Exponential

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Good overview of corporate innovation

I found the narration style slightly wooden and dated unfortunately but the content is great and a good high level introduction for those involved in corporate innovation.

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Insightful!! Practical!! Excellent!!!

one of the best books I have read(listened to) in a very long time. I recommend it for any an all interested in the future.

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A rallying call for innovation

Packed full of great examples ‘From Incremental to Exponential’ busts the myth that big companies can’t innovate, IF, they heed the lessons of past failures and embrace a different mindset. An important rallying call for organisations in both the private and public sector. Wadhwa, Amla and Salkever talk with authority, experience, and humour, on why exponential innovation must be part of 21st century thinking for all organisations.

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  • Paul J. Prusa
  • 08-11-20

Great take on where we are headed. Recommended.

Great perspective on where tech is taking us. Recommended. Vivak has a great focus on the future,

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  • Daniel O. McGuire
  • 02-11-20

As a startup CEO, I want to know this info

I am the CEO of two startups and I’m competing against large corporations and I love a book like this because it points out their flaws and where they are weak. You must know and understand your enemy if you want defeat them.

I highly recommend this book.

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  • IK
  • 21-09-20

Very interesting and informative!

I’ve always wondered why so few companies are dominating their industries and how companies like Walmart and Microsoft came back from the dead. This book provides incredible insights into their secrets. It is interesting, well written and jam packed with powerful examples as well as lessons both good and bad from real companies, and provides innovative solutions to survive and thrive in today's world of exponential changes. I enjoyed it immensely.