Framers
Human Advantage in an Age of Technology and Turmoil
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Framers
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Narrated by:
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Kaleo Griffith
About this listen
Brought to you Penguin.
Don't just think deep, think wide.
From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. But how we see them affects how we respond and lets us uncover hidden options that expand our thinking.
In this bold, optimistic book, the authors of the best-selling Big Data show how humans have a unique cognitive ability to frame - to create mental models that allow us to spot patterns, make predictions and grasp new situations. While computers may now excel at reasoning and judgement, framing is unique to humans. This book is the first guide to mastering an essential skill for the 21st century.
Blending fascinating stories with cutting-edge research, you'll discover why it's useless to try to think outside the box, how Spotify beat Apple by framing music as experience, how the #MeToo movement reframed the perception of sexual assault from silence to solidarity, and how framing COVID-19 as seasonal flu led to disaster whereas framing it as SARS delivered New Zealand from the pandemic.
Framers will show you how to make better decisions in the age of algorithms and will revolutionise not only how we think about our future but how we think about everything.
©2021 Francis de Vericourt, Kenneth Cukier, Viktor Mayer-Schoenberger (P)2021 Penguin AudioListeners also enjoyed...
Critic reviews
"Wonderfully stimulating...will teach you to see around corners." (Tim Harford)
What listeners say about Framers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Musa Nhleko
- 16-08-22
powerful and insightful
this is such a powerful and relevant book, it opened my eyes on framing and learning how I can improve my ability to frame
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- SH
- 03-09-23
Powerful ideas
Well written and read, though at time perhaps too heavy on academic language. Potentialities. First chunk covers some familiar ground. The idea of framing as the key concept for our times feels like a very important one.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- O
- 05-09-24
If you’re a big picture thinker already, this book is obvious.
I couldn’t get into it. The book is likely for detail orientated people who can’t see the big picture. For big picture people it’s 2nd nature
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- bookworm
- 17-09-21
Great read- very thought provoking
In an age of much uncertainty, and one I feel at times lost, this book helps to bring optimism about how we can each actively train and prepare for some big changes ahead.
A bolle I will read again and need a copy on my bookshelf too!
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1 person found this helpful
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- breatheandread
- 13-09-23
Doesn't Deliver
I had to stop listening to this about half way in. The book's intro ends by saying it will tell us how to frame/reframe. Yet all it does - after many examples of famous people successfully framing - is remind us, over and over, how difficult framing/reframing is. I've lost count of how many times the authors have told us that reframing is risky but worth it, and here are more success stories, but it's risky and difficult. And around and around it goes. In between, it covers well-worn ground on cognitive bias, creativity, scenario planning etc, without distilling for the reader any useful how-to's.
We are in the age of catchy one-word non-fiction / personal development book titles. This book is riding that wave and has endorsements on the back from some big names, so ironically, cognitive bias will kick in and most people will think they're reading / listening to a groundbreaking work. There's also startling similarity and overlap with another current cuplrit - "Anticipate".
When all is said and done, " framing" means having vision, and "reframing" means replacing old limiting beliefs with new, empowering ones. So go find resources on vision and limiting beliefs (there are many) instead of losing time with this opportunistic, pretty shallow publication.
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