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Dr. Tony Alessandra Interviews Steve Underation on Trade Show Mastery

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Dr. Tony Alessandra Interviews Steve Underation on Trade Show Mastery

By: Steve Underation
Narrated by: Dr. Tony Alessandra
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About this listen

Dr. Tony Alessandra Interviews Steve Underation on Trade Show Mastery.

Steve discusses how to convert trade show leads into long-term customers. He also covers how to have your trade show marketing pay dividends long after the trade show ends. He describes trade shows are three-act plays and how we must master all three acts - what you do before the trade show, what you do at the trade show, and what you do after the trade show.

©1996 Dr. Tony Alessandra (P)2006 Dr. Tony Alessandra Career Success Marketing & Sales Sales & Selling Employment Marketing Career
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