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Comportamento ideal em vendas

By: Erik Guttmann, Lauro Xerfan Neto
Narrated by: Diego Muras
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Summary

Este audiolivro mostra como dar um fim à famosa cultura do “empurra”, revelando—na teoria e na prática—como os vendedores podem atuar com foco total nos clientes de forma a conquistar a atitude compradora deles. Recheado de questões para debate em cada capítulo, o audiolivro aborda assuntos como: as premissas e os fundamentos do processo de vendas; como criar empatia na sua relação com o cliente; a evolução, a convergência e as diferenças das técnicas de vendas ao longo do tempo (de A.I.D.A. a Neuro Selling); as boas práticas de atendimento (na venda e no pós-venda); como construir uma proposta de valor, entre muitos outros.

OBSERVAÇÃO: Quando comprar este título, o PDF que o acompanha estará disponível em sua Biblioteca Audible junto com o áudio.

©2017 Erik Guttmann e Lauro Xerfan Neto; Benvirá (P)2022 Audible, Inc.

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