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Comment faire changer d'avis n'importe qui
By: Jonah Berger
Narrated by: Hervé Carrasco
Length: 5 hrs and 11 mins

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Comment faire changer d'avis n'importe qui

By: Jonah Berger

Narrated by: Hervé Carrasco

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£7.99/month after 30 days. Renews automatically. See here for eligibility.

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Summary

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.