Listen free for 30 days

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
No commitment - cancel anytime.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Brief cover art

Brief

By: Joseph McCormack
Narrated by: Robin Bloodworth
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £18.29

Buy Now for £18.29

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Get heard by being clear and concise. The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. 

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow-up, helps simplify and clarify complex communication. Brief will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation. Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in narrative mapping, a technique that helps clients achieve a clearer and more concise message. Long story short: Brief will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

©2014 Joseph McCormack (P)2014 Audible Inc.

What listeners say about Brief

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

excellent book

some great ways to be more efficient and effective.

thank you for the guidance

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Sascha Gorokhoff
  • Sascha Gorokhoff
  • 07-11-22

fascinating, truthful, impactful

I absolutely completely ans truthfully recommend this book for your success and the satisfaction of all your stakeholders, at home, at school, at work, between friends, in romantic relationships, and even with animals!

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for anon
  • anon
  • 27-08-22

“Long story short”… make the phrase a drinking game

Maybe this author should practice what is preached. Maybe the narrator should drop annoying bullet emphasis. TLDNL

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for David S.
  • David S.
  • 06-06-22

phenomenal resource

Applies to absolutely everything that you do, whether it is verbal, written communication. must read.

  • Overall
    2 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Alex
  • Alex
  • 23-01-22

High on justification, low on how-to

I understood the need for a first section dedicated to why brevity is important. But to my dismay, the actual how-to portions of this book Continue reiterating why brevity is important in 3000 different ways.

I already agree on the importance of brevity. I purchased this book because I struggle to achieve it. Midway through the book, I have found very little practical to make genuine growth and feel my time is best spent elsewhere.