Natalie shares a powerful message about the importance of selling in order to truly serve your audience and create a meaningful transformation in their lives. She emphasizes that to make an impact and generate income, you must embrace the idea of selling without fear. Drawing inspiration from Myron Golden, Natalie highlights that every piece of content you create offers an opportunity to sell and connect with your audience. She challenges the common belief that selling is inappropriate or salesy, arguing instead that it is essential for success. By reframing how we view sales, she encourages listeners to adopt a proactive approach to selling as an integral part of their business strategy.

Natalie passionately discusses the common hesitation many individuals feel about selling their products or services online. She emphasizes that the fear of sounding 'salesy' can prevent them from fully embracing the potential of their offerings. Drawing from her own experiences, she reveals how she once grappled with the same feelings but ultimately learned that selling is a vital part of serving others. By referencing insights from Myron Golden, she highlights the notion that to serve effectively, one must also sell. This requires a mindset shift; selling isn’t just a transaction, but a means to provide transformation and value to an audience. Natalie encourages listeners to adopt a proactive approach, suggesting that consistent selling as part of their content strategy is essential. She argues that if one truly believes in the value they provide, they should not shy away from making calls to action and reinforcing the benefits of their offerings. In her view, selling is not just about asking for money, but about guiding potential customers toward improving their lives through the products being offered.

Takeaways:

• Selling is essential for providing transformation and value to your audience.
• You can't make money if you don't actively ask people to pay you.
• People need guidance, so including a clear call to action is necessary.
• Selling frequently in your content is better than limiting it to once a week.
• True value can be offered alongside selling, dispelling the myth that they are mutually exclusive.
• If you're afraid to sell, reconsider your business choice and commitment to growth.