The Banana's asked one fundamental question to revive a defunct minor ball team. What do fans hate about going to a game? Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick in business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those. [ASAP Commercial Doors Ad] Dave Young: Welcome back to the Empire Builders podcast. Dave Young here alongside Stephen Semple, and as you know, this is the time when we usually have Stephen whisper the topic of the podcast into my ear. But today I'm turning the table, Stephen. Stephen Semple: You are? Dave Young: Uh-huh. We're going to talk about one that I'm sort of interested in right now. Stephen Semple: Yeah, and I'm excited. Dave Young: I did tell you what it was. I mean, honestly, I will admit I told you what it was before. Stephen Semple: Well, we had a conversation last time I was in Austin and you mentioned this business, and I started doing a little bit of looking into it and I thought, "Wow, we should talk about this." But since you had already had a lot of knowledge on it, I was like, "Dave, we should talk about this." Dave Young: I mean, cool, huh? Stephen Semple: Yeah, Dave Young: It's really kind of interesting. Stephen Semple: So let everybody know what we're talking about. Dave Young: We're talking about baseball, sort of. Sort of baseball. It's a new form of baseball called Banana Ball. Stephen Semple: Just before you had told me about it, I'd heard about someone else had mentioned it to me and I thought it was pretty fascinating. But give us a background on Banana Ball. Dave Young: So this guy named Jesse Cole and his wife buy this summer baseball league team in Savannah, Georgia that had gone belly up, I think before maybe they were called the Sand Gnats or something like that. Stephen Semple: Okay, so basically it was a defunct, bankrupt out of business junior baseball team. Dave Young: I think the kind of league that plays summer times with college kids. Stephen Semple: Right. Dave Young: So it came with the stadium, right? Stephen Semple: Okay. Dave Young: Whoever owns the franchise gets use of the stadium. So they spent a couple of years just trying to figure out how to make baseball more interesting. Stephen Semple: Right. Dave Young: Here you've got this weird little baseball team that nobody's been able to make succeed. Stephen Semple: Okay, before you go any deeper, Dave, how sold out are they? Dave Young: Dude for the 2025 season, they've got more than a million people on their waiting list. Stephen Semple: On their waiting list. Dave Young: These are people that are saying, "Please, please let me buy a ticket." Stephen Semple: Right, right. Think about this. Wouldn't you love to have a baseball team that not only is sold out, you have a million people on the waiting list hoping for tickets. And this is not a major league team. Dave Young: This is in Savannah, Georgia in a stadium that's just basically, it is not even fully surrounding the field. Stephen Semple: I just wanted people to understand the success this team is having. Dave Young: Here's the really cool thing. Their success is not based on wins and losses. Stephen Semple: Right. Dave Young: It's based on entertaining people. This guy understands customer experience to a deep, deep level. And what he was looking at, and he's a baseball player, he coached. Baseball flows in his blood, but he looked at it and he is like,
