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An MBA in a Book
- Everything You Need to Know to Master Business—in One Book! (Degree in a Book)
- Narrated by: Laurence Bouvard
- Length: 11 hrs and 20 mins
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An MBA in a Book
Narrated by:
Laurence Bouvard
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Summary
This book distils the most important principles of an MBA into an accessible, informative, and easily digestible guide. It covers the curriculum taught in all the top business schools around the world, including economics, strategy, and marketing, with real-life examples to show the theory in practice.
Chapters include:
- "Micro & Macroeconomics": supply and demand, GDP, monetary policy...
- "Data Analysis & Statistics": data collection, probability distributions, P-values...
- "Marketing & Setting Prices": brand development, pricing, digital marketing...
- "Strategy": strategic analysis, international strategy, the value chain...
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