Jeroen Grit
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Jeroen Grit

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Jeroen Grit, MS, is managing partner and user experience lead at GriDD. As an experienced strategist, he excels in creating the digital infrastructure and underlying “plumbing” necessary to fulfil ambitious marketing strategies that reach customers and generate sales results. As an experienced behavioral science professional and passionate UX strategist and designer, he knows how to craft the ideal machinery, both technical as organizational, for delivering a top-class customer experience. Jeroen thoroughly understands that every B2B environment has its specific challenges, and he is very experienced in reducing complexity so that generic design principles can be applied to bring the performance to the next level. His background in communication science and his research experience in the area of new media research and design, combined with his passionate and energetic attitude, has proven to be an indispensable asset for many large global marketing change programs. Jeroen has worked for companies such as Royal Philips, Philips Lighting, NXP, Atmel, Marvell, Pentair, and Twente University. As a former speed biking champion, he knows what is necessary to win. Jeroen holds a master’s degree from Twente University.
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