Today's guest, Emanuel Cinca, also known as Manu, joins us to share his unique journey from a struggling university student to a professional poker player, and finally to a successful digital marketing publisher.

Manu pioneered Stacked Marketer, a newsletter that now commands an impressive audience of over 100,000 subscribers.

We dive deep into the acquisition of complementary newsletters, the challenges of digital advertising, and how maintaining a reader-engaging tone has been pivotal in his strategy.

Manu’s open-book policy on revenue stats, his successful sponsorship strategies, and his insights into future challenges for publishers paint a comprehensive picture of the digital marketing landscape.

Whether you're an aspiring newsletter publisher, a budding entrepreneur or a seasoned digital marketer, there’s a wealth of knowledge to unpack in today’s episode.

I hope you enjoy listening to it as much I made making it for you.

• Stacked Marketer

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

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Anton Shulke is an inspiration.

He is from Ukraine and when the war started everyone in the search community rushed to Facebook looking for the video that Anton posted of himself drinking a coffee.

Since then he has moved on to many countries.

He is also fantastic at creating influencer communities.

So enjoy this discussion with Anton on Bad Decisions with Jim Banks

Discussed during the episode

• SEO for Paws Announcement
• Ukrainian Cats & Dogs Initiative
• Duda - eCommerce Website Builder

One small ask - If you do nothing else, please, please, please can you visit Anton's Buy Me A Coffee link. He donates every penny to support the stray cats and dogs that have been left abandoned by the war in Ukraine.

Today, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing.

In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity.

We'll get a glimpse into her world – from university days in Cardiff to her big move to the US, navigating through her auspicious career trajectory that led her straight to the heart of SEO.

As we unravel Purna's approach to creating high-impact content that stands the test of time, we will also explore how to combat the challenge of rising AI influence and still produce content that resonates authentically with our audience.

Purna will reveal some pearls of wisdom on crafting a book that becomes an evergreen resource, and we'll even touch upon the economic pressures shaping digital marketing today.

So, sit tight and get ready for an insightful journey that could reshape the way you view content creation, leaving you with a fresh perspective on how to leave a meaningful legacy in a world constantly morphing by technology.

It's time to take our bad decisions and turn them into powerful learning experiences, here on Bad Decisions with Jim Banks.

Don't forget to check our show notes for more on Purna's strategies, and be sure to follow, subscribe, and share our podcast with your colleagues and friends.

Let's dive in.

Discussed on the episode

• High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective