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  • Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media

  • By: Milkyway Media
  • Narrated by: Natalie Gray
  • Length: 27 mins
  • 5.0 out of 5 stars (2 ratings)

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Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media

By: Milkyway Media
Narrated by: Natalie Gray
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Summary

The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies....

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(Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)
©2018 Milkyway Media (P)2018 Milkyway Media
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Profile Image for MR D Shukla

great book on customer service

didn't expect to learn about customer experience as I read the challenger sale before this but have now told all my team to read this one

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