Marketing Engine

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

SEO 2020 reveals search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. With this best-selling SEO optimization and internet marketing book, learn SEO from a fundamental level, achieve top rankings, and generate sales.

Need to grow revenue faster? In this audiobook you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.

The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?

Regarding search engine optimization (SEO), Google is the first name that comes to mind. However, with the rise of alternative search engines like Bing, DuckDuckGo, and newer platforms like Presearch and Mojeek, a growing opportunity is being overlooked. These search engines offer untapped potential for driving organic traffic, reaching new audiences, and diversifying your SEO strategy. Are you ready to go beyond Google and expand your visibility?

What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

You don’t have to know how to code or have a computer science degree to understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.

Make no mistake; this is no "SEO for dummies". Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.

Search Engine Optimization doesn't have to be as confusing as the last episode of Lost. (And it certainly doesn't have to involve any smoke monsters.) In Search Engine Optimization That Doesn't Suck, Michael Clarke of Punk Rock Marketing shares his latest, cutting-edge tips on how to optimize your website for: a) maximum visibility in the search engines; b) improved user experiences; and c) a much, much cheaper way to bring in new customers (and possible) customers into your marketing universe. In Search Engine Optimization That Doesn't Suck you'll discover how to tackle some of the common questions surrounding SEO (Do keywords still work? Do exact-name domains still work? How important are backlinks now? Can anybody promise you placement on Page 1 of Google.

Content Marketing is the guide you need! We will teach you how to establish your content marketing strategy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to establishing successful content marketing.

This audiobook specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their very own survival and competitive advantage.

Ready to take the first step in your journey to conquer the SEO world? SEO for Beginners provides an all-in-one guide to mastering the digital art of making websites more visible to search engines and potential customers. Discover how to select the right keywords, balance on-page and off-page SEO, and create a symbiotic relationship between content marketing and SEO. This book will give you the power to stand out in search engine rankings, allowing you to direct your success.

This audiobook will teach you how to make your website rank in the number one spot on any search engine by using step-by-step search engine optimization (SEO) tactics.

Search engine optimization (SEO) is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page.