Showing results by author "Alex Varricchio" in All Categories
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The Proximity Paradox
- How to Create Distance from Business as Usual and Do Something Truly Innovative
- By: Alex Varricchio, Kiirsten May
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 26 mins
- Unabridged
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Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox - the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity.
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The Proximity Paradox
- How to Create Distance from Business as Usual and Do Something Truly Innovative
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 26 mins
- Release date: 28-04-20
- Language: English
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Regular price: £12.99 or 1 Credit
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