Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.

[00:00:00] - Introduction and podcast overview

[00:01:00] - The self-promotion paradox and its challenges for coaches

[00:02:00] - The hidden cost of modesty and missed opportunities

[00:03:00] - Reframing self-promotion as active serving of ideal clients

[00:05:00] - Psychology behind resistance to self-promotion

[00:06:00] - Addressing imposter syndrome in self-promotion

[00:07:00] - The likability factor and social expectations of modesty

[00:09:00] - Authenticity concerns in self-promotion

[00:10:00] - Reframing self-promotion as service, not sales

[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:

- Connect with your why

- Lead with value

- Evidence-based storytelling

- Authentic voice

- Regular consistent sharing

[00:14:00] - The ripple effects of self-promotion in the coaching industry

[00:15:00] - Addressing resistance to talking about money and success

[00:17:00] - Call to action: Share a client success story on social media

[00:18:00] - Closing remarks and resource information

Visit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you're tired of chasing clients by the hour and getting little results in your bank account, tune into this episode for a fresh strategy.

[00:00:00] - Introduction and welcome

[00:01:00] - Defining "high-ticket" clients and the core problem for coaches

[00:02:00] - Jo's personal experience and the importance of building a long-term coaching business

[00:03:00] - Step 1: Creating an irresistible offer

[00:04:00] - The importance of focusing on client outcomes rather than session logistics

[00:05:00] - Step 2: Mastering client attraction and creating value-driven content

[00:07:00] - Addressing common misconceptions about coaching niches

[00:09:00] - Step 3: Using a proven sales process to close deals effectively

[00:10:00] - The importance of not downplaying your offer and robbing clients of transformation

[00:11:00] - Overcoming fear of rejection in sales calls

[00:12:00] - Treating sales calls as coaching conversations

[00:13:00] - Closing remarks and call to action

Join Jo as she breaks down each step of this strategy, providing valuable insights and practical tips to help you elevate your coaching business. Whether you're just starting out or looking to scale your existing practice, this episode offers actionable advice for coaches at all levels.

Don't forget to visit joannalottcoaching.com for more free resources and see useful links below

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.

[00:00:00] - Introduction and podcast overview

[00:01:00] - The importance of standing out in the coaching industry in 2024

[00:02:00] - Strategy 1: Be authentically you

[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client

[00:05:00] - Strategy 3: Build a memorable personal brand

[00:06:00] - Strategy 4: Provide excellent, innovative service

[00:08:00] - Strategy 5: Leverage customer case studies and testimonials

[00:09:00] - Strategy 6: Build a tight-knit community

[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")

[00:12:00] - Episode summary and key takeaways

[00:13:00] - Closing thoughts and call to action

1. Be authentically you: Share your unique journey and stories
2. Solve real, specific problems for your ideal client
3. Build a memorable personal brand through authenticity
4. Provide excellent, innovative service (e.g., unlimited laser coaching)
5. Leverage customer case studies and testimonials
6. Build a tight-knit community around your brand
7. Show up and be seen - aim for "omnipresence" across platforms

• 30-day "Offer to Market" sprint starting September 16th Offer to Market (joannalottcoaching.com)

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days

Join Jo Lott, business mentor and ICF accredited coach, as she shares valuable insights on maximizing slow business months to boost your marketing efforts and client acquisition strategies. Learn how to shift your mindset from survival mode to growth mode during these quieter periods.

00:00 - Introduction to the episode

00:58 - Understanding business seasons and the importance of consistency

02:00 - Auditing your marketing funnel

03:00 - Quick and easy sales strategies for immediate results

05:00 - Nurturing and converting prospects

06:00 - Ramping up content creation during slow periods

08:00 - Engaging with others and building relationships on social media

09:00 - Long-term marketing projects and becoming an authority in your niche

10:00 - Boosting networking and outreach efforts

11:00 - Reflecting on the big picture during slow seasons

12:00 - Introduction to the 30-day Offer to Market Sprint program

13:00 - Details about the Offer to Market Sprint and its benefits

14:00 - Closing remarks and call to action

Visit joannalottcoaching.com for free resources and more information about Jo's coaching services.

Remember to share this episode with a friend and leave a review if you found it helpful!

Useful Links

Offer to Market in 30 Days - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days

Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.

She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective.

Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.

The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.

[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises

[03:00 - 05:00] The power of proof over promise in attracting clients

[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials

[08:00 - 10:00] Documenting client progress and transformations

[10:00 - 12:00] Collecting diverse testimonials and case studies

[12:00 - 14:00] The importance of video testimonials and leveraging social proof

[14:00 - 16:00] Continuously updating and showcasing social proof

[16:00 - 17:00] Tips for those starting out with limited proof

[17:00 - 18:00] Summary and call to action

Useful Links

Offer to Market in 30 Days - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days

Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.

00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands

00:41 Introduction and Personal Update

01:00 The Importance of Pre-Launch Phases

01:45 Common Pre-Launch Mistakes

02:48 Building and Engaging Your Audience

04:19 Crafting Consistent Messaging

05:30 Tracking Metrics and Data

06:07 Creating a Strong Value Proposition

06:30 Executing a Successful Pre-Launch

08:56 Key Elements of a Pre-Launch Strategy

13:27 The Power of a Waitlist

18:07 Upcoming Program: Offer to Market in 30 Days

19:52 Conclusion and Final Thoughts

Useful Links

Offer to Market in 30 Days programme - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days

In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospects into paying clients.

Timestamps:

00:00 - Introduction and personal update

01:00 - The crucial importance of discovery calls in coaching

03:00 - 5 key reasons why discovery calls are vital for your business

05:00 - The 5 essential elements of an effective discovery call

07:00 - Case study: How one coach quadrupled her client base

09:00 - Common mistakes to avoid during discovery calls

11:00 - The importance of practice in mastering discovery calls

13:00 - 2 actionable tips to immediately improve your discovery calls

14:00 - Episode summary and key takeaways

15:00 - Information about Jo's coaching program for deeper insights

16:00 - Closing thoughts on the transformative power of discovery calls

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days

Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry.

Timestamps:

[00:00:00] Introduction and Episode Overview

[00:01:00] Common Messaging Mistake #1

[00:02:00] Learning from Successful Coaches

[00:04:00] Crafting Your Unique Message

[00:07:00] Common Messaging Mistake #2

[00:10:00] Common Messaging Mistake #3

[00:12:00] Conclusion and Recap

[00:13:00] Information about Jo's Business of Coaching Program

[00:14:00] Closing Remarks and Resources

Key Points:

• The importance of developing a unique perspective in your messaging
• How to avoid generic language and create targeted messages for your ideal clients
• Strategies for confidently communicating your expertise and value
• The benefits of joining Jo's Business of Coaching program for coaches looking to uplevel their business

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days