In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Mike Kunkel, Vice President of Sales Effectiveness Services at SparksIQ, author of The Building Blocks of Sales Enablement, and the mastermind behind the Sales Effectiveness Straight Talk newsletter. With decades of experience, Mike shares his views on how to maximise the impact of the sales enablement function.

Here is what Devon and Mike discussed:

• How to effectively measure the business impact of enablement initiatives.
• The importance of understanding top performers and differentiating them from top producers.
• How to effectively diagnose and resolve gaps in enablement initiatives by focusing on what really drives performance.
• The critical role of sales managers in enabling their teams, including the challenges they face and how to support them in coaching and development.
• And more...

Tune in to hear Mike’s invaluable insights and strategies that can help you drive meaningful impact within your enablement function and beyond.

Connect with Mike Kunkel: https://www.linkedin.com/in/mikekunkle/

Read Mike Kunkle's Book: https://www.amazon.com/Building-Blocks-Sales-Enablement/dp/1952157625/

Subscribe to Mike’s Newsletter: https://www.linkedin.com/newsletters/6958899285706821632/

Mike Kunkle's Link Tree: https://linktr.ee/mikekunkle

Connect with Devon McDermott: https://www.linkedin.com/in/devonmcdermott/