In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.

Today, I’m thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.

Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales.

• The importance of thorough planning before launching ads to ensure effectiveness.
• A consistent organic social media presence can positively impact ad costs.
• Audience trust can be built through consistent messaging across platforms.
• Current challenges in the ad landscape due to rising costs and competition.

• Competitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.
• Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.
• Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.
• Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.

• Planning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.
• Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.
• Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.

• “You do have to actually put your thought into it.”
• “If I see an ad and I go there and it’s from something that I don’t know, I check their profile.”
• “I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”

• Get my free bundle, The Social Media Sales Machine: SellMoreWithSocial.com
• Connect with Kim on social media: @realKimBarrett

Kim’s free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540

In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.

Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.

• Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.
• Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.
• Personal stories help humanize your brand and provide the right balance with business content to maintain interest.
• High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.
• Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.

• Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.
• Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.
• Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.

• Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.
• Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.
• Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.

• “The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”
• “It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”
• “If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”

• Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat
• The Story Builders website: www.mystorybuilders.com
• Chat with someone from The Story Builders team: http://mystorybuilders.com/story
• Visit Lindseya.com/apply to apply for personalized coaching and sales systems.

This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

In this episode of The Millionaire Maker Show, I’m joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.

Whitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she’s navigated her own personal struggles and now helps others embrace their unique energy. She’s gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.

• Celebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.
• Anyone can learn to tap into celebrity energy—it’s a skill that benefits coaches aiming to attract their ideal clients.
• Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling.
• "Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.
• Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.

Celebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.

Confidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.

"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.

• "Confidence is bullshit. It’s just something we put on. Celebrity energy is about removing the layers and showing up as you are."
• "Being authentic doesn’t mean sharing everything—it’s about feeling safe being seen."
• "Audiences are getting smarter. They can tell when you’re putting on a fake persona."
• "When you pop off, it’s not just about the numbers—it’s about people loving you for who you really are."

• Practice being present in each moment—distractions pull you away from authenticity and your connection to your audience.
• Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.
• Don’t hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.

• Join my live workshop on building a high-quality social media audience and generating more high-ticket sales: