If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one.

In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online.

If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today.

Show notes: https://targetinternet.com/resources/seo-geo-and-aeo-what-you-need-to-know

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

What is digital PR and does it matter?

In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester.

Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility.

If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today!

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Show notes: https://targetinternet.com/resources/what-is-digital-pr

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Does the world of digital marketing need any more three letter acronyms? Apparently so...

In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing.

As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today!

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Show notes: https://targetinternet.com/resources/geo-and-how-to-rank-in-searchgpt

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Is content marketing still relevant in 2024?

In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success.

We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today!

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Show notes: https://targetinternet.com/resources/is-content-marketing-dead

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales?

In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice.

The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today!

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Show notes: https://targetinternet.com/resources/reviving-fanta-how-they-used-halloween-to-engage-gen-z

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease!

In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world.

We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts.

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Show notes: https://targetinternet.com/resources/inbound-recap-and-latest-digital-marketing-trends-part-two

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing.

Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts.

Part 2 coming soon!

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Show notes: https://targetinternet.com/resources/our-400-episode-inbound-recap-and-latest-trends-part-one

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt.

As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world.

If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now!

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Show notes: https://targetinternet.com/resources/life-after-third-party-cookies/

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.