Masters of Marketing

By: Bassem Saber
  • Summary

  • Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
    © 2024 Masters of Marketing
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Episodes
  • Tarik Chebib Talks Marketing, Retention, and How Capital.com Became a Top Global Investment Platform​
    Sep 20 2024

    Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​

    Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment platforms, and he has led the company to massive success in the MENA region.​

    Join us as Tarik delves into marketing, branding, personal and professional growth, and what it takes to grow and scale a brand.

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    52 mins
  • Virality, Social Media Growth, and How Fahad Kaleem Gained Millions of Followers​
    Aug 8 2024

    Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​

    Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​

    Join us as Fahad delves into virality, growing social media accounts, some of his agency's best case studies, and much more.

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    54 mins
  • Sales, Business Development, Management, and How They Combine to Grow Your Business​
    Jun 13 2024

    A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​

    Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​

    Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

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    46 mins

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