Listen free for 30 days

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
No commitment - cancel anytime.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business cover art

Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business

By: Nick Liddell,Richard Buchanan
Narrated by: Stephen Perring
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £18.29

Buy Now for £18.29

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Who is McLaren's greatest nemesis?
What disappoints Ocado about their competitors?
What wakes the Google brand up at 4 am?
Why does Wimbledon sweat the small stuff?

Wild Thinking will provide listeners with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.

Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox, and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.

It's hard to keep up and stand out in constantly growing and changing markets. To succeed, you need absolute clarity about what your brand and business offers; it's time to break the rules.

©2019 Nick Liddell, Richard Buchanan (P)2019 Nick Liddell, Richard Buchanan

What listeners say about Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.