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  • When Does the Mind-Bending Start?

  • The Life and Times of World of Twist
  • By: Gordon King
  • Narrated by: Gordon King
  • Length: 6 hrs and 56 mins
  • 4.9 out of 5 stars (11 ratings)

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When Does the Mind-Bending Start?

By: Gordon King
Narrated by: Gordon King
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Summary

Welcome to World of Twist: the greatest lost band of all time.

While fame, glory and untold riches seemed like an inevitability for this group at the turn of the '90s, the world was simply not ready for a band of retro futurists, psychedelic adventurers and cosmic tunesmiths. Too late for Madchester, too early for Britpop and too much fun to pigeonhole, World of Twist went on to face a demoralising string of 'what could have been's.

First, their debut single, 'The Storm', peaked two places outside of the UK top 40, meaning they missed out on a guaranteed Top of the Pops spot; then, when they were close to signing with Alan McGee's Creation Records, the label decided to go with an unknown band called Oasis instead. Finally, World of Twist fell apart in a torrent of drugs, mental illness, musical differences, sartorial contretemps and all-round shoulder-shrugging apathy.

But they burned bright and left an indelible mark on everyone who looked deep into their light, including fellow Mancunians and Oasis superstars Noel and Liam Gallagher.

Now, for the first time, co-founder, guitarist and principal songwriter Gordon King tells the incredible inside story of his time with the band. Revealing the jealousy, anguish and personal demons experienced by the clashing personalities of King and late singer Tony Ogden, this compelling memoir is the story of triumph, tragedy, comedy, drama, demise and recovery.

©2022 Gordon King (P)2022 Bonnier Books UK

Critic reviews

"Most underrated group? World of Twist." (Liam Gallagher)

"A band ripe for rediscovery." (The Guardian)

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essential oral history

Loved this. stories of bands who nearly were are often much more interesting than the big stars of the time. particularly recommended if you made music to scant or no success in the 90s.

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A book about WoT!

I remember buying Quality Street on CD when it was first released and thinking it was quite odd and all the more likeable for that reason. I knew of Tony Ogden's sad passing but almost nothing else about World of Twist. Gordon King's book is an autobiography about his growing up and how WoT formed and imploded. It's his story to tell how he likes and it's very well done. Good writing and a nicely expressive reading. I listened to it over a 48 hour period ad it rattles along in a very entertaining fashion. I always felt a bit baffled about the strange disappearance of World of Twist but this book illuminates a quite sad tale of how sometimes talent isn't enough when you don't have luck