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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
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Summary
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, cocreator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This guide will help you:
- Avoid the nine deadly sins that destroy startups' chances for success
- Use the Customer Development method to bring your business idea to life
- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
- Identify your customers and determine how to "get, keep, and grow" customers' profitably
- Compute how you'll drive your startup to repeatable, scalable profits.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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What listeners say about The Startup Owner's Manual
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- Amazon Customer
- 12-04-21
It’s a must-read for the founding team
The narration is somewhat rushed and monotonous so it’s hard to focus. Would have appreciated if the pauses between the sentences were longer so one had some time to digest.
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1 person found this helpful
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Overall
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Performance
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- Kindle Customer
- 28-06-22
Very long, but practical and with lists
Easy to understand content if you have some experience with product design, business and marketing. But a very long book... you will get tired a lot. It's good to use as a reference, but you might need to go once over the content in order to know what to look for. Useful if you have the physical copy of the book. Lots of steps, schemas, questions and lists, in order to easily apply the processes. Focused on Customer Discovery and Validation. Still, not very fun as a book :)
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