Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £14.49

Buy Now for £14.49

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.

The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so, too, did its determination to stay one step ahead of the competition, whatever the cost....

Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost - to their customers and society at large.

©2021 Aaron Rogan (P)2021 HarperCollins Publishers Limited

Critic reviews

"An eminently readable and illuminating work." (Business Post)

"Exciting and reads like a thriller in parts.... Intriguing book and a brilliant read." (Ray D’Arcy)

What listeners say about Punters

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    47
  • 4 Stars
    10
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    34
  • 4 Stars
    13
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 5 out of 5 stars
  • 5 Stars
    39
  • 4 Stars
    8
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Addiction by design - Paddy Power Betfair

Great insight to how PP also exploited gambling addicts for profit and company growth.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Interesting insight in gambling industry

Worth listening to if you have an interest in how the gambling industry works and has evolved over the years.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

interesting listen

Good listen. Didn't know the half of what Paddy Power was / is up too.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Unrivalled Insight into the Gambling Industry

Gripping story of Paddy Power's corporate successes and societal failures.
A must read for anyone interested in gambling related harm prevention

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Gerald Carroll
  • Gerald Carroll
  • 22-02-22

Great story, well researched, brilliant narration!

Loved it, fast paced, incredibly well researched interesting story. Great characters that really stand out in the story telling.