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Summary

Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market.

Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.

The audioook helps:

  • Assess the market potential of opportunities to find the right opportunity for your team
  • Find early adopters, quickly establish credibility, and convince business stakeholders to work with you
  • Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
  • Create a minimum viable product and a compelling offer, validate a solution, and evaluate whether your team has found product-market fit
  • Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation
©2014 Etienne Garbugli (P)2019 Etienne Garbugli

Critic reviews

"Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate." (Jill Konrath, Author of Snap Selling and Selling to Big Companies)

"The book will pay itself off in the first couple of pages!" (Ben Sardella, Co-Founder, Datanyze, AA-ISP Top 25 Most Influential)

"Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone." (Brian Gladstein, CEO and Founder, Explorics)

What listeners say about Lean B2B: Build Products Businesses Want

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Profile Image for Neil Bee
  • Neil Bee
  • 03-12-20

I tried lean before and failed

With zero enterprise knowledge, I read Eric Ries's The lean Startup and quickly realized that process would not work when offering a solution to Oil and Gas and other high risk industries.

This book highlights some of the roadblocks I've experienced originally thinking it was my experience or lack thereof.

I wish this book was available 2 years ago but fortunately, all is not lost as we've persevered to this point. this book would have saved us time and personal depression bouts.

Thank you for your work Etienne.

1 person found this helpful

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  • Paul Fidika
  • 30-10-20

The Lean B2B Roadmap

In terms of content, this is by far one of the best startup / entrepreneurship books out there. You can tell it’s written by someone with deep startup experience and a personal story to tell, not just another startup consultant trying to sell you his services.

As for the audio performance, I normally love authors reading their own works; they always imbue it with a life absent most professional narrators. However in this instance, that was a mistake; the author’s thick accent makes it very difficult to comprehend most of the time.