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Summary

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Ari Meisel and Nick Sonnenberg (P)2016 Podium Publishing

What listeners say about Idea to Execution

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Too much personal story

Full disclosure, I only got halfway through but…
Too much personal story and not enough actionable points. It felt a little more like it was advertising their business and what they do and how they do it. Yes one could take from it, but it’d be better if the author spent time on theoretical principles, or more concrete ways people can implement them.

Not an awful book in the least, but could be better for sure.

3 people found this helpful

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Easy listen very insightful

This is not necessarily a how to book, but rather a case study and story of best practice of a start up company. Very insightful.

2 people found this helpful

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This book is one big ad. Just repeating the same.

Just repeating the same. Just repeating the same.Just repeating the same. Just repeating the same. and thats it.

1 person found this helpful

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Not too many nuggets but they are there

Basically it’s the storey of how they created a business but only give snippets of what they are at and tools the use.

1 person found this helpful

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the story of a lucky and successful business unicorn

not really a how to in any way, the book’s main message is basically written on the cover: optimize, automate, outsource. there - that should save you about 3 hours of your time :)

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Gives me hope

I am currently in the process of integrating systems within my company and to be able to hear the processes and the successes that came from trials and errors - it makes me so excited to continue going!

Definitely will listen again to ensure I write all the notes possible!

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Frighteningly familiar!

What a great story, I couldn’t believe how similar it is to our own with the company I co-founded, gave a useful view into a possible future, very easy to listen to

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Very Detailed

I found it quite detailed and I have learnt some precious gems that can be applied in my business.

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Excellent case study and tips!

Packed with value and inspiration, an insight into efficiency, purpose and strategy - thank you gentleman!

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Seems like they are just advertising their services

Gave up as it felt mainly like they were advertising their business and services.
Not recommend.

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  • Chyna
  • 11-09-21

This book wasn’t for me

Tons of advertising for software that they use in their business. I listened to the entire book just to get it off of my feed.

4 people found this helpful

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  • M. Dillon
  • 22-04-21

Deleted after 30 minutes

This feels more like an ad for the author’s business than a helpful book for me.

4 people found this helpful

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  • LJ Garvey
  • 09-02-17

more like how to automate "our" business

I thought this book was going to be about helping me automate and outsourced my life but really it was about a story of how they built an Outsourcing company and the tools they use. It was a good story for sure but in the end it didn't really help me out at all

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  • Nick
  • 05-01-22

Don’t waste your time

Seeing as this whole book is about “optimization” it should do more than waste the readers time. Frankly, it’s just a couple tools pontificating about how cleverly they started a business without prioritizing their efforts. Glad to have spent an hour listening to this just to realize that maybe the whole book is about learning when you are wasting your time. If that was the case it does work. There’s literally a million better books in this space to guide and actually help.

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  • Larry Escher
  • 27-12-21

Not a "How to" but a "How we did" brag book.

Is other than name dropping a bunch of apps they used and briefly describing how they used them, this book was barely worth the price… free. But not worth the time.

1 person found this helpful

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  • Anonymous User
  • 05-09-21

Concise but complete

It was very helpful To see the real process for the creation of the company

1 person found this helpful

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  • alexander williams
  • 17-07-20

good read, listened to it twice

use the tools and ideas in this book, and your business will run itself, great process O.A.O

1 person found this helpful

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  • Robert ONeill
  • 29-11-19

Actionable processes

Great content. Actionable processes we are rapidly putting into place. Ari is an insightful thinker and doer and inspires you to action. The narrator is a little glib as he confidently pretends to understand the words he is reading in a booth and would be good talking head for anchorman 2. He proves that credibility has to be earned and cannot be outsourced.

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  • Albert
  • 18-01-17

Good info but...

Took to long to get to the meat. The front end of the book came off like a verbal infomercial that would never end. Once I forwarded past all of the sales pitch for the company I found the rest of the book for the most part pretty informative...

3 people found this helpful

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  • Melissa
  • 22-07-22

Pleasantly surprised

Very valuable and motivating information! I am excited to share this with my network and apply steps in my own business.