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Demand-Side Sales 101 cover art

Demand-Side Sales 101

By: Bob Moesta, Greg Engle - contributor
Narrated by: Lauren Anthony
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Summary

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.

Here’s the truth: Sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.

Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.

Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson - you’ll want to help people make progress.
©2020 Bob Moesta (P)2020 Lioncrest Publishing - Bob Moesta
Sales & Selling
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Profile Image for Matthew Dashper-Hughes

Sales is a force for good

This is essential reading for anyone in professional sales. If you have a growth mindset, you should read this now.

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