Trust, composed of both words and actions, is now harder to maintain as customers have become more knowledgeable and have a wide array of financial service options beyond traditional banks. The shift from a personal, relationship-focused banking experience to a more automated, regulation-heavy environment has eroded trust between banks and their clients.

Jack Hubbard, co-founder of the Modern Banker and co-host of the Modern Banker Podcast, believes that adopting a trust-based selling approach where bankers act as resource managers will allow them to focus on solving customer problems rather than merely selling products. This requires a congruent message from the bank's leadership down to its culture and an emphasis on continuous education and development for bankers. Because the ultimate goal is to create a modern banker who is prepared to face the evolving challenges of the industry with wisdom, adaptability, and a customer-first mindset.

Join us as we discuss:

-The Modern Banker: Redefining Roles and Building Trust (07:18)

-The Evolution of Trust in Banking (26:37)

-The Future of Banking: AI and Trust-Based Selling (34:55)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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